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Sales & Marketing Alignment

Success in a thriving company relies on aligning objectives for sales and marketing alignment so both teams work towards shared goals. Historically, sales and marketing operated as separate entities, but this traditional model is now viewed as flawed.

By aligning efforts, businesses can streamline processes, enhance communication, and focus on generating growth opportunities. Embrace the power of sales and marketing alignment to unleash your organization’s full potential.

sales and marketing alignment

Why do you need alignment

With the rise of remote and flexible working, it’s becoming increasingly challenging to ensure everyone shares information effectively. Misalignment between sales and marketing can occur without anyone realizing, costing companies an average of 10% or more of annual revenue. During tough times, this difference can be the make-or-break factor for a business.

To avoid being caught out, it’s crucial to align sales and marketing more than ever before. Don’t risk losing revenue and potentially having to shut down parts of your business. Embrace the power of sales and marketing alignment to ensure your organization’s success in any circumstance.

marketing and sales tug of war

It's been obvious for years

The lack of alignment within organizations is no secret, and this knowledge has been apparent for decades. A study by the Aberdeen Group in 2011 revealed that highly-aligned organizations achieved an average of 32% year-over-year revenue growth, while their less aligned competitors experienced a 7% decrease.

Adopting sales and marketing alignment may seem like an obvious choice, right? However, aligning these teams is not an overnight process. While misalignment can occur naturally, rectifying and realigning requires time and effort. That’s where we come in, ready to assist you in meeting your needs and achieving the alignment your organization deserves.

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