HubSpot Reporting Mastery: Unleashing the Power of the "Original Source" Property

Want to gain deeper insights into your lead generation and marketing performance? Learn how to harness HubSpot’s “Original Source” property to build powerful reports that track and analyze your lead sources.

What You’ll Learn:

  • Understanding Original Source: Discover what the “Original Source” property is and why it’s crucial for effective reporting in HubSpot.
  • Creating Custom Reports: Get a step-by-step walkthrough of building custom reports that focus on leads acquired through specific channels (e.g., paid search, organic traffic, referrals).
  • Analyzing Lead Sources: Learn how to interpret your reports to identify your most effective channels and optimize your marketing efforts.
  • Report Customization: Explore tips for customizing your reports with filters, date ranges, and visualizations to get the insights you need.

About Your Instructor:

Krystie Caraballo is the Senior Marketing Manager at The Automation Company, a leading provider of marketing automation and RevOps solutions. With years of experience in HubSpot optimization, Krystie is passionate about helping businesses drive growth through data-driven marketing strategies.

Why The Automation Company?

We specialize in helping businesses like yours harness the full power of marketing automation. Our team of experts can help you streamline your processes, personalize your campaigns, and achieve your marketing goals.

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