HubSpot List Building Mastery: Target Your Ideal Audience with the "Original Source" Property

Want to send highly targeted marketing campaigns that convert? Unlock the power of HubSpot’s “Original Source” property to create laser-focused lists and segments.

What You’ll Learn:

  • Precision Targeting: Discover how to leverage the “Original Source” property to pinpoint leads who found you through specific channels (e.g., organic search, social media).
  • Dynamic List Creation: Learn how to build active and static lists in HubSpot, automatically populating them with leads who match your criteria.
  • Segmenting for Success: Understand how to create hyper-targeted segments for tailored email campaigns, workflows, and personalized content.
  • Step-by-Step Demo: Follow our easy-to-understand video tutorial to master HubSpot list building and segmentation.

About Your Instructor:

Krystie Caraballo is the Senior Marketing Manager at The Automation Company, a leading provider of marketing automation and RevOps solutions. With years of experience in HubSpot optimization, Krystie is passionate about helping businesses drive growth through data-driven marketing strategies.

Why The Automation Company?

We specialize in helping businesses like yours harness the full power of marketing automation. Our team of experts can help you streamline your processes, personalize your campaigns, and achieve your marketing goals.

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