CASE STUDY
How The Automation Company helped Girls in Power strengthen donor engagement and retention through HubSpot optimization.
How The Automation Company helped Girls in Power strengthen donor engagement and retention through HubSpot optimization.
Girls in Power is a Southern California–based nonprofit dedicated to empowering young women with the tools, confidence, and support needed to thrive. Their programs depend heavily on strong relationships with donors, volunteers, and community members.
As the organization grew, Girls in Power needed a more structured way to manage supporter data, communicate consistently, and measure engagement across campaigns.
Girls in Power was relying on fragmented systems to manage donor relationships and email communications. Contact data was inconsistent, segmentation was limited, and reporting lacked clarity around donor engagement and retention trends.
Without a properly structured CRM and automated email strategy, outreach efforts were time-consuming and difficult to scale. The team needed a centralized HubSpot setup that could organize supporter data, streamline campaign execution, and provide visibility into donor behavior and lifecycle stages.
The Automation Company partnered with Girls in Power to implement and optimize HubSpot as their core CRM and email marketing platform. The engagement focused on structuring contact records, defining lifecycle stages for donors and supporters, and building segmented email campaigns to increase relevance and engagement.
We implemented automated workflows to nurture new donors, re-engage lapsed supporters, and standardize follow-up communication. Custom dashboards were built to track open rates, donor retention trends, and acquisition performance. By aligning data structure, automation, and reporting inside HubSpot, Girls in Power gained a scalable system to support long-term fundraising growth.
With a properly structured CRM and improved email strategy in HubSpot, Girls in Power achieved measurable engagement and fundraising improvements:
increase in email open rates
growth in client engagement
uplift in donor retention
rise in new donor acquisition
These improvements reflect stronger segmentation, more relevant messaging, and clearer lifecycle management within HubSpot.
By implementing and optimizing HubSpot to centralize donor management and automate engagement, The Automation Company helped Girls in Power build a more sustainable fundraising engine. With improved visibility into supporter behavior and stronger communication workflows, the organization is now better equipped to expand its impact across Southern California.
If your nonprofit needs better donor visibility and stronger engagement through HubSpot, The Automation Company can help you build the right foundation.
Contact us today to learn more about how The Automation Company can help you achieve your business goals.
