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What is Marketing Automation?

Marketing automation utilizes software to automatically send emails and other designated campaigns to customers and prospects based on specific triggers you set. For example, automation allows you to set up emails once rather than writing one-offs to send to your entire subscriber list. Then, new subscribers or ones from a specific list will be put into a drip each time they fulfill the requirements or triggers.

Marketing automation is a powerful and strategic way to engage your leads and customers. It is useful if you’re looking to build efficiency within your email and marketing campaigns across various channels, such as social media and websites.

Our Marketing Automation Platform Partners​
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How Marketing Automation Transforms Your Business

  • Lead management: Automated lead management is the key to streamlining your sales funnel and accelerating growth. Track and nurture leads from when they express interest in your product or service to the point of sale. It frees up your sales team to focus on closing deals while ensuring that leads don’t fall through the cracks.
  • Email campaigns: With email automation, send personalized emails to your subscribers based on their interests, behavior, and stage in the buyer’s journey. Send them the right content at the right time, and improve your lead to conversions.
  • Customer relationship management (CRM): Using customer data to create personalized and engaging marketing campaigns through a CRM platform. By storing, managing, and accessing your customer data in one place, CRMs make it easy to understand your customer’s needs and preferences so you can send them targeted messages that resonate and lead to conversions.
  • Lead tracking and analytics: Collect and analyze data to understand how people interact with your website and brand. Understand your customer demographics and behavior while keeping tabs on your marketing campaign performance.
  • Sales funnel: Optimize your sales funnel and close more deals. Automate repetitive tasks such as prospecting, lead nurturing, and follow-up so your sales team can focus on building relationships and closing deals. Gain real-time insights into your sales pipeline to identify and address potential problems early on. 
  • Social media: Managing a packed social media calendar can be a nightmare without the right tools. Social media automation software helps you streamline scheduling posts, social listening, insight gathering, and reporting. This saves you time each week to focus on more important tasks.

Ready to Transform Your Marketing Game?

Don’t let complex technology or lack of time stall your marketing growth. With our Managed Marketing Automation Services, we take the weight off your shoulders. You focus on the big picture, we handle the details.

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The New Way of Partnering for Marketing Automation Success

The new way of partnering for marketing and RevOps Growth
"We were struggling to get the most out of our HubSpot reporting, but The Automation Company's experts helped us create custom dashboards and reports that have given us valuable insights into our sales performance."
Emily Wilson, Sales DirectoriCryo Houston
"The Automation Company's SEO experts helped us improve our search engine rankings and drive more traffic to our website. They're knowledgeable, responsive, and always willing to go the extra mile."
Kevin Lee, Growth ManagerSkyline Sports Equipment
"The Automation Company's web design team exceeded our expectations. Our new website looks amazing and has helped us grow our business."
Sarah Lee, Demand Gen DirectorGreen Thumb Garden Supply
"TAC's expertise with HubSpot has been invaluable to our success for our marketing, sales, and support teams. We can actually make decisions from our reports now"
Jessica Nguyen, Marketing ManagerMarketing Mavericks
"The Automation Company's HubSpot experts helped us create and implement effective lead nurturing campaigns that have resulted in a significant increase in qualified leads. Their expertise and guidance have been invaluable."
Karen Kim, Marketing ManagerSilver Lining Software
"The Automation Company goes above an beyond with their customer service and attention to detail. If looking to take your business to the next level… I highly recommend."
Shanon MurphyThe Movement Imaging

Recent Customer Stories

Dive into our Customer Stories section, where you’ll discover inspiring accounts of how The Automation Company has transformed businesses and fueled their growth through innovative marketing and revops solutions.

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Success Stories in Numbers​

We take great pride in the relationships we’ve built with our clients over the years. Here’s a glimpse at some of the esteemed organizations we’ve had the pleasure of working with:

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Your business is one of a kind, and that’s why The Automation Company is poised to back you with unrivaled service and expertise in Marketing Automation and RevOps. Begin your path to streamlined operations and higher ROI by completing the fields below for a customized service quote.