CASE STUDY
How The Automation Company helped VHSDNA use HubSpot to drive customer acquisition and increase repeat sales.
How The Automation Company helped VHSDNA use HubSpot to drive customer acquisition and increase repeat sales.
VHSDNA specializes in digitizing and restoring VHS content, helping customers preserve irreplaceable memories through modern digital formats. Operating in a niche but growing market driven by nostalgia and media preservation, VHSDNA depends heavily on online discovery and efficient order management.
As demand increased, the company needed a more structured system to manage inbound traffic, convert first-time customers, and encourage repeat business.
VHSDNA was generating interest through online channels but lacked a centralized CRM and automation framework to manage customer relationships effectively. Website traffic, inquiries, and orders were not fully connected to a lifecycle tracking system, limiting visibility into acquisition performance and retention trends.
In addition, follow-up communication was largely manual, making it difficult to nurture leads who were comparing services or re-engage past customers for additional conversions. Without structured reporting and automation inside HubSpot, VHSDNA struggled to scale marketing efforts or identify which initiatives were driving revenue growth.
The Automation Company partnered with VHSDNA to implement and optimize HubSpot as the foundation of their marketing and customer lifecycle management. We structured contact properties, defined lifecycle stages, and built automated workflows to guide prospects from initial inquiry through purchase and post-service follow-up.
We integrated website forms directly into HubSpot to ensure accurate lead tracking and attribution. Automated email sequences were developed to nurture first-time visitors, re-engage prior customers, and promote complementary services. Custom dashboards were created to monitor traffic sources, acquisition rates, churn trends, and sales performance.
By aligning marketing automation with revenue tracking inside HubSpot, VHSDNA gained both visibility and scalability.
With HubSpot serving as the central platform for marketing automation and customer management, VHSDNA achieved measurable growth:
increase in monthly website traffic
growth in customer acquisition rates
reduction in customer churn rate
increase in overall sales
These improvements reflect stronger lead nurturing, improved lifecycle tracking, and better retention automation within HubSpot.
By implementing HubSpot as a structured CRM and marketing automation platform, The Automation Company helped VHSDNA move from fragmented marketing efforts to a scalable growth system. With clearer reporting, automated follow-up, and improved retention visibility, VHSDNA is now positioned to continue expanding in the retro media preservation market.
If your business relies on both new customer acquisition and repeat purchases, HubSpot implementation and lifecycle automation can unlock measurable growth.
Don’t miss out on the opportunity to take your business to the next level. Contact us today to learn more about how The Automation Company can help you achieve your business goals.
